Group History

1970
Established at Minami-Aoyama 3-chome, Minato-ku on September 9
Hisashi Yajima takes office as President
Publicity, editing, and production

1973
Cultural projects start

1978
Event planning and operation as well as PR consulting start

1988
The Department of Public Relations for Public Corporations is established
Crisis response service starts

1991
The International Affairs Department is established
Services are expanded to cover foreign-affiliated companies

1997
Specialized services (such as IT, fashion, lifestyles, food, finance, healthcare and pharmaceuticals, and corporate) start

1999
Communication consulting services start (such as media training, crisis training, facilitation training, and public relations seminars)

2002
Formed a capital alliance with the WPP Group, the world’s second largest in the industry, in which over 60 advertising – and PR – related companies participate, and formed a business alliance with Ogilvy PR, a member of the WPP Group

2004
New Financial Project Team was launched

2005
January Entered into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc.
July 8 Lised on the JASDAQ

2006
May New Strategy Planning Headquarters was established
The new PRAP University is founded as an internal training organization
November Makes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary

2007
November Satoshi Sugita taked office as President (Hisashi Yajima becomed Chairman)
December Three new departments were established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations

2008
March Acquired ISO/IEC27001 (international standards for information security management systems) certification on a company-wide basis
April The PRAP Public Relations School opened as a training institution for external organizations

2009
March Acquired Asahi Agency, Inc. a consolidated subsidiary
December Created Brains China Public Relations Consultants, Inc. a consolidated subsidiary

2010
April Opened a PRAP endowed chair at Keio University
September Two new subdivisions were established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department

2011
July Started services at the Digital PR Platform, a comprehensive portal site for digital PR

2012
December Acquired Witan Associates Limited a consolidated subsidiary

2014
September Started to provide the Program to Support Measures to Cope with Social Risks, an Internet crisis management support package

2015
March PRAP Japan Group joined the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated
November Isao Suzuki taked office as President

2016
April PRAP Japan and NPO Nijiiro Diversity launched a joint project with development of communication services to promote a better understanding of and spread support for LGBTQ
May Developed PR and publicity business for China and Asia Pacific in earnest
September The new Digital Strategy Group was set up in the Strategy Planning Group

2017
July The Institute of Digital PR to solve corporate communication issues in the digital area was established
August Started to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools

2018
June The new Overseas Business Headquarters was established
June PRAP Singapore Pte. Ltd., an overseas subsidiary, was established

2019
March Started providing “DowGa News Biz”, a service for BtoB companies that delivers video news by specifying a specific company and organization
October Launched “Internet flaming risk diagnosis” service to judge the flaming risk in advance in 5 stages for PR measures of companies and organization

2020
February Acquired shares of POINTS Singapore and made it a subsidiary. Changed the company name to “PRAP POINTS” and strengthened Southeast Asia business
March Established “PRAP node, Inc.”, a joint venture with Showcase Inc.
March Launched “Remote Press Conference Package”, which enables online distribution of press conferences to media reporters, corporations and consumers
March Launched “Remote Media Training Program,” which enables online media training in times of crisis
September Made Precision Marketing, Inc. a consolidated subsidiary

2021
February Made Wild Advertising & Marketing Pte. Ltd. a consolidated subsidiary
September Established PRAP Consulting, Inc. as a spin-off of PRAP Japan’s media training and crisis management teams

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