Statement
Build better relationships with the Next Generation
The PRAP Group has set its mission as improving relationships with various stakeholders surrounding companies by providing consulting on companies’ fair communication, and will realize smoother economic activities, thereby contributing to society.
We aim to use the power of communication to contribute to the realization of a sustainable society where “no one is left behind” and achieve sustainable growth of the PRAP Group.
Sustainability Promotion and Execution System
Materiality
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- Step.1
- Identification of issue elements based on international standards
Create a long list of elements that could become issues to consider when thinking about sustainable growth based on SDGs (sustainable development goals) and ISO26000 (manual on social responsibility)
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- Step.2
- Score importance
Create a Materiality Matrix of the identified elements with the importance for the PRAP Group (x-axis) and the importance for society (y-axis)
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- Step.3
- Determine materiality (important issues)
Categorize the elements identified to have high importance, conduct repeated discussion among officers including directors, and determine key issues in the Board of Directors
Materiality
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- Materiality.1
Contribution to sustained development of communities and industries
We will contribute to sustainable development and growth by providing consulting from the aspect of communication for initiatives by companies and local governments that pursue environmental and social sustainability .
- Details of initiatives
- PR consulting
- Provision of services by a dedicated team for sustainability PR
- Crisis communication consulting
- Promotion of transmission of information through DX of public relations
- Regional branding
- Inbound and outbound measures
- Relevant SDG targets
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- Materiality.2
Realization of a fair and diverse society
We will promote a society that respects diverse individuality and mutual acceptance through fair communication for everyone.
- Details of initiatives
- Promotion of diversity & inclusion (active participation of women and recruitment of foreign employees)
- Support for communication with sexual minorities such as LGBT
- Communication consulting from the perspective of a working mother
- Collaboration with NGOs and NPOs
- Relevant SDG targets
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- Materiality.3
Creating an organization with integrity
We will strengthen governance and compliance and carry out sound management as a communication consulting group trusted by everyone.
- Details of initiatives
- Realization of a friendly work environment for everyone
- Enhancement of corporate governance and establishment of internal control
- Thorough compliance
- Relevant SDG targets
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Initiatives supporting the promotion of materiality
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- Materiality.4
Human resource development to “start a new chapter for tomorrow”
We will face society with a sincere and tolerant attitude, develop human resources able to create value connected to the next generation through sincere communication, and contribute to building a fair communication environment for society as a whole.
- Details of initiatives
- Education of PRAP Group employees
- Sustainability training
- University lectures
- Relevant SDG targets
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