Build better relationships with the Next Generation

The PRAP Group has set its mission as improving relationships with various stakeholders surrounding companies by providing consulting on companies’ fair communication, and will realize smoother economic activities, thereby contributing to society.
We aim to use the power of communication to contribute to the realization of a sustainable society where “no one is left behind” and achieve sustainable growth of the PRAP Group.

Sustainability Promotion and Execution System

Sustainability Promotion and Execution System

  1. Step.1
    Identification of issue elements based on international standards

    Create a long list of elements that could become issues to consider when thinking about sustainable growth based on SDGs (sustainable development goals) and ISO26000 (manual on social responsibility)

  2. Step.2
    Score importance

    Create a Materiality Matrix of the identified elements with the importance for the PRAP Group (x-axis) and the importance for society (y-axis)


  3. Step.3
    Determine materiality (important issues)

    Categorize the elements identified to have high importance, conduct repeated discussion among officers including directors, and determine key issues in the Board of Directors


  1. Materiality.1

    Contribution to sustained development of communities and industries

    We will contribute to sustainable development and growth by providing consulting from the aspect of communication for initiatives by companies and local governments that pursue environmental and social sustainability .

    Details of initiatives
    • PR consulting
    • Provision of services by a dedicated team for sustainability PR
    • Crisis communication consulting
    • Promotion of transmission of information through DX of public relations
    • Regional branding
    • Inbound and outbound measures
    Relevant SDG targets
    • 8.働きがいも経済成長も
    • 9.産業と技術革新の基盤をつくろう
    • 11.住み続けられるまちづくりを
    • 12.つくる責任 つかう責任
    • 17.パートナーシップで目標を達成しよう
  2. Materiality.2

    Realization of a fair and diverse society

    We will promote a society that respects diverse individuality and mutual acceptance through fair communication for everyone.

    Details of initiatives
    • Promotion of diversity & inclusion (active participation of women and recruitment of foreign employees)
    • Support for communication with sexual minorities such as LGBT
    • Communication consulting from the perspective of a working mother
    • Collaboration with NGOs and NPOs
    Relevant SDG targets
    • 1.貧困をなくそう
    • 5.ジェンダー平等を実現しよう
    • 10.人や国の不平等をなくそう
    • 16.平和と公正をすべての人に
  3. Materiality.3

    Creating an organization with integrity

    We will strengthen governance and compliance and carry out sound management as a communication consulting group trusted by everyone.

    Details of initiatives
    • Realization of a friendly work environment for everyone
    • Enhancement of corporate governance and establishment of internal control
    • Thorough compliance
    Relevant SDG targets
    • 3.すべての人に健康と福祉を
    • 5.ジェンダー平等を実現しよう
    • 8.働きがいも経済成長も
    • 10.人や国の不平等をなくそう
    • 16.平和と公正をすべての人に

Initiatives supporting the promotion of materiality

  1. Materiality.4

    Human resource development to “start a new chapter for tomorrow”

    We will face society with a sincere and tolerant attitude, develop human resources able to create value connected to the next generation through sincere communication, and contribute to building a fair communication environment for society as a whole.

    Details of initiatives
    • Education of PRAP Group employees
    • Sustainability training
    • University lectures
    Relevant SDG targets
    • 4.質の高い教育をみんなに
    • 5.ジェンダー平等を実現しよう
    • 8.働きがいも経済成長も