{"id":1155,"date":"2021-12-02T19:35:45","date_gmt":"2021-12-02T10:35:45","guid":{"rendered":"https:\/\/www.prapgroup.com\/?page_id=1155"},"modified":"2025-09-03T21:03:23","modified_gmt":"2025-09-03T12:03:23","slug":"history","status":"publish","type":"page","link":"https:\/\/www.prapgroup.com\/en\/about_us\/history\/","title":{"rendered":"Group History"},"content":{"rendered":"<\/p>\n
\n
\n
1970<\/dt>\n
\nEstablished at Minami-Aoyama 3-chome, Minato-ku on September 9
\nHisashi Yajima takes office as President
\nPublicity, editing, and production\n<\/dd>\n<\/div>\n
\n
\n
1973<\/dt>\n
\nCultural projects start\n<\/dd>\n<\/div>\n
\n
\n
1978<\/dt>\n
\nEvent planning and operation as well as PR consulting start\n<\/dd>\n<\/div>\n
\n
\n
1988<\/dt>\n
\nThe Department of Public Relations for Public Corporations is established
\nCrisis response service starts\n<\/dd>\n<\/div>\n
\n
\n
1991<\/dt>\n
\nThe International Affairs Department is established
\nServices are expanded to cover foreign-affiliated companies\n<\/dd>\n<\/div>\n
\n
\n
1997<\/dt>\n
\nSpecialized services (such as IT, fashion, lifestyles, food, finance, healthcare and pharmaceuticals, and corporate) start\n<\/dd>\n<\/div>\n
\n
\n
1999<\/dt>\n
\nCommunication consulting services start (such as media training, crisis training, facilitation training, and public relations seminars)\n<\/dd>\n<\/div>\n
\n
\n
2002<\/dt>\n
\nFormed a capital alliance with the WPP Group, the world\u2019s second largest in the industry, in which over 60 advertising – and PR – related companies participate, and formed a business alliance with Ogilvy PR, a member of the WPP Group\n<\/dd>\n<\/div>\n
\n
\n
2004<\/dt>\n
\nNew Financial Project Team was launched\n<\/dd>\n<\/div>\n
\n
\n
2005<\/dt>\n
\n\n\n\n\n
January<\/th>\nEntered into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc.<\/td>\n<\/tr>\n
July 8<\/th>\nLised on the JASDAQ<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2006<\/dt>\n
\n\n\n\n\n
May<\/th>\nNew Strategy Planning Headquarters was established
\nThe new PRAP University is founded as an internal training organization<\/td>\n<\/tr>\n
November<\/th>\nMakes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2007<\/dt>\n
\n\n\n\n\n
November<\/th>\nSatoshi Sugita taked office as President (Hisashi Yajima becomed Chairman)<\/td>\n<\/tr>\n
December<\/th>\nThree new departments were established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2008<\/dt>\n
\n\n\n\n\n
March<\/th>\nAcquired ISO\/IEC27001 (international standards for information security management systems) certification on a company-wide basis<\/td>\n<\/tr>\n
April<\/th>\nThe PRAP Public Relations School opened as a training institution for external organizations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2009<\/dt>\n
\n\n\n\n\n
March<\/th>\nAcquired ASAHI Agency Inc. a consolidated subsidiary<\/td>\n<\/tr>\n
December<\/th>\nCreated Brains China Public Relations Consultants, Inc. a consolidated subsidiary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2010<\/dt>\n
\n\n\n\n\n
April<\/th>\nOpened a PRAP endowed chair at Keio University<\/td>\n<\/tr>\n
September<\/th>\nTwo new subdivisions were established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2011<\/dt>\n
\n\n\n\n
July<\/th>\nStarted services at the Digital PR Platform, a comprehensive portal site for digital PR<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2012<\/dt>\n
\n\n\n\n
December<\/th>\nAcquired Witan Associates Limited a consolidated subsidiary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2014<\/dt>\n
\n\n\n\n
September<\/th>\nStarted to provide the Program to Support Measures to Cope with Social Risks, an Internet crisis management support package<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2015<\/dt>\n
\n\n\n\n\n
March<\/th>\nPRAP Japan Group joined the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated<\/td>\n<\/tr>\n
November<\/th>\nIsao Suzuki taked office as President<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2016<\/dt>\n
\n\n\n\n\n\n
April<\/th>\nPRAP Japan and NPO Nijiiro Diversity launched a joint project with development of communication services to promote a better understanding of and spread support for LGBTQ<\/td>\n<\/tr>\n
May<\/th>\nDeveloped PR and publicity business for China and Asia Pacific in earnest<\/td>\n<\/tr>\n
September<\/th>\nThe new Digital Strategy Group was set up in the Strategy Planning Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2017<\/dt>\n
\n\n\n\n\n
July<\/th>\nThe Institute of Digital PR to solve corporate communication issues in the digital area was established<\/td>\n<\/tr>\n
August<\/th>\nStarted to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2018<\/dt>\n
\n\n\n\n\n
June<\/th>\nThe new Overseas Business Headquarters was established<\/td>\n<\/tr>\n
June<\/th>\nPRAP Singapore Pte. Ltd., an overseas subsidiary, was established<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2019<\/dt>\n
\n\n\n\n\n
March<\/th>\nStarted providing “DowGa News Biz”, a service for BtoB companies that delivers video news by specifying a specific company and organization<\/td>\n<\/tr>\n
October<\/th>\nLaunched “Internet flaming risk diagnosis” service to judge the flaming risk in advance in 5 stages for PR measures of companies and organization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2020<\/dt>\n
\n\n\n\n\n\n\n\n
February<\/th>\nAcquired shares of POINTS Singapore and made it a subsidiary. Changed the company name to “PRAP POINTS” and strengthened Southeast Asia business<\/td>\n<\/tr>\n
March<\/th>\nEstablished “PRAP node, Inc.”, a joint venture with Showcase Inc.<\/td>\n<\/tr>\n
March<\/th>\nLaunched “Remote Press Conference Package”, which enables online distribution of press conferences to media reporters, corporations and consumers<\/td>\n<\/tr>\n
March<\/th>\nLaunched “Remote Media Training Program,” which enables online media training in times of crisis<\/td>\n<\/tr>\n
September<\/th>\nMade Precision Marketing, Inc. a consolidated subsidiary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2021<\/dt>\n
\n\n\n\n\n
February<\/th>\nMade Wild Advertising & Marketing Pte. Ltd. a consolidated subsidiary<\/td>\n<\/tr>\n
September<\/th>\nEstablished PRAP Consulting, Inc. as a spin-off of PRAP Japan\u2019s media training and crisis management teams<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/div>\n
\n
\n
2025<\/dt>\n
\n\n\n\n<\/tr>\n\n
September<\/th>\nBrains Company, Inc. absorbed and merged with Asahi Agency, Inc., establishing the Asahi Agency Division<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n
\n<\/div>\n<\/dl><\/p>\n","protected":false},"excerpt":{"rendered":"

1970 Established at Minami-Aoyama 3-chome, Minato-ku on September 9 Hisashi Yajima takes office as President Publicity, editing, and production 1973 Cultural projects start 1978 Event planning and operation as well as PR consulting start 1988 The Department of Public Relations for Public Corporations is established Crisis response service starts 1991 The International Affairs Department is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1146,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_s2mail":"yes","_locale":"en_US","_original_post":"https:\/\/www.prapgroup.com\/?page_id=19"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/pages\/1155"}],"collection":[{"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":27,"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/pages\/1155\/revisions"}],"predecessor-version":[{"id":41438,"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/pages\/1155\/revisions\/41438"}],"up":[{"embeddable":true,"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/pages\/1146"}],"wp:attachment":[{"href":"https:\/\/www.prapgroup.com\/wp-json\/wp\/v2\/media?parent=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}