WILD Advertising & Marketing has merged with its affiliated companies, PRAP Asia and PRAP POINTS Singapore, and has been renamed PRAP & (PRAP AND Pte. Ltd.), having commenced operations on 1 July.

WILD Advertising & Marketing, a subsidiary of PRAP Japan, one of Japanʼs leading PR agencies (Head Office: Minato-ku, Tokyo; President & CEO: Isao Suzuki), serves as the surviving entity in a merger with PRAP Asia and PRAP POINTS Singapore. This integration aims to drive further growth of the Groupʼs business in Southeast Asia and enhance management efficiency.

The company has been renamed PRAP & (PRAP AND Pte. Ltd.) (Head Office: Singapore; Managing Director: Hiroaki Yamamoto), and commenced operations on 1 July 2026.

The “&” in the new company name represents the intention to actively “connect” and “integrate” diverse strengths and identities through strategic M&A and business partnerships, while also “expanding” beyond PR into a broader range of marketing disciplines. It further reflects the aspiration to “amplify” clientsʼ cross-border business growth and to support that journey “together” as a trusted partner. By combining the respective strengths of PRAP, POINTS, and WILD, the new entity aims to create value that could not be achieved independently, and to grow alongside its clients as a long-term partner.

Through this integration, the Group will eliminate overlaps in audit, legal, and administrative functions, thereby reducing management costs and improving operational efficiency. At the same time, by integrating each company’s expertise and networks across PR and communications, creative strategy, social and digital marketing, and multilingual, multi-market capabilities, the Group will strengthen its integrated marketing support structure across Southeast Asia.

This will enable seamless multi-country campaign execution and end-to-end support from strategy through implementation, delivering higher value-added marketing solutions to clients.

■The new visual identity of PRAP &

The new visual identity representing the new company consists of two elements: a symbol mark and a logotype.

Relationships are at the core of how we operate, across clients, vendors and creative collaborators. The logo brings this to life through intersection: the meeting point where PRAP & connects with others. Itʼs where perspectives cross, strengths combine and the real magic happens.

By leveraging the unique strengths that each company has built over the years, we will continue to give our utmost in advertising, experiential marketing, and PR ̶ both in Singapore and across the region.

Moving forward, we will work closely with all stakeholders to contribute to solving business and societal challenges, while creating new value.

【PRAP AND Pte. Ltd. Company profile】
Company Name: PRAP AND Pte. Ltd.
Address: Jit Poh Building #03-08 19 Keppel Rd, Singapore 089058
Managing Director: Hiroaki Yamamoto
URL: https://prap-and.com/

【PRAP Japan, Inc. Company Profile】
Company Name: PRAP Japan, Inc.
Address: Midtown East 8F, 9-7-2 Akasaka, Minato-ku, Tokyo 107-0052, Japan
President & CEO: Isao Suzuki
URL: https://www.prap.co.jp/

【Contact】
https://www.prap.co.jp/contact/etc/