PRAP Group is a group of communication consulting companies, with PRAP Japan, Inc. at its core. PRAP Japan uses its long-cultivated insights in public relations to provide communications consulting services.
Our services focus on serving corporations and other organizations primarily in Japan, China, and Southeast Asia. These services include building awareness, acquiring fans, branding, and more. By integrating communication services and digital solutions, our Group companies harness their particular specialties, synergizing in a dynamic way to help our clients solve whatever communication challenges they may face.
PRAP Group aims to create new value exceeding the expectations of both our clients and society by offering high-quality services in a broader range of communications business domains, in response to a diversifying society and evolving customer needs.
Japan
Communication Services
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PRAP Japan
Founded in 1970 as a comprehensive public relations company. PRAP Japan offers an integrated set of communication services founded in PR concepts, proposing plans optimized to challenges faced by clients in all industries and sectors. We work to build a broader range of services within the communications domains, driving expansion of the Group.
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PRAP Consulting
Newly established and spun off as a dedicated media training and crisis management public relations unit from PRAP Japan, PRAP Consulting is a corporate communications consulting firm leveraging more than two decades of experience and a deep well of specialized talent.
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BRAINS COMPANY
Contributes to enhanced social value for domestic Japanese and global corporations, government agencies, municipalities, arts organizations, and more. With a track record and experience spanning half a century, we offer comprehensive communication services ranging from digital PR to crisis management.
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ASAHI Agency
Our team of multilingual, cross-cultural experts supports corporations looking to break into the Japanese market through marketing communication. We leverage strengths in the food and beverage domain to link Japanese and overseas food cultures, including with producer groups overseas. In our work to build these bridges, we aim to help create a vibrant, rich culinary environment.
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Transconnect
A translation company with strengths in the public relations and marketing fields. Our services cover a range of language needs, from news releases to research reports to large-scale document packages.
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POINTS JAPAN
A company supporting marketing activities by building direct connections from the various products, services, and tourism resources that exist in Japan's diverse regions to local areas in other Asian countries. In our work, we contribute to a stronger brand image for Japan and revitalization for its regions.
Digital Technologies
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PRAP node
Developer and provider of PR Automation, a cloud SaaS using digital technologies to transform public relations operations. We support our clients in digital transformation (DX) for their corporate communications.
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Precision Marketing
A marketing solutions company providing one-stop services covering from digital advertising and social media management to creative tasks like video and website production. We use our full suite of marketing services to engage our clients and ensure their needs are met.
China and Southeast Asia
Communication Services
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PRAP CHINA
For over 20 years, our multilingual local teams have been supporting the communication activities of major Japanese companies in the Chinese and Southeast Asian markets from our two bases in Beijing and Shanghai. This key division within the PRAP Japan head office is led by staffers with significant experience working in China. These teams work together to handle inbound PR and PR support for Asian companies entering the Japanese market.
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BRAINS CHINA
Established in Beijing in 2009, this company works alongside PRAP CHINA to aid corporations and other organizations that have expanded into China to communicate with government agencies, media, businesses, and consumers. Our local staff, who are well versed in the intricacies of the Chinese market, strive to solve problems faced by our clients, utilizing our unique expertise and networks.
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PRAP ASIA
Handles business management for Group companies in Singapore.
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PRAP POINTS Singapore
Provides total support for marketing activities, including public relations, advertising, and promotion across Southeast Asia. Our multilingual local teams offer clients with marketing strategies covering multiple languages and incorporating a strong understanding of local characteristics, trends, and insights in each country.
Digital Technologies
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WILD ADVERTISING ＆ MARKETING
A local digital creative agency in Singapore with particular strength in social network marketing. With a client pool including government agencies, global corporations, and local enterprises, we have been recognized in the Southeast Asian area for our achievements and creativity in social network marketing.
