• Digital Tools

Digital Tools

In response to evolving digital technologies and changing work styles, companies are expected to proactively transform their organizations and business models by leveraging data and digital technologies. This trend toward digital transformation, or DX, requires new digital tools to innovative in the entire range of business operations.

PRAP Group has launched PR Automation (https://pr-automation.jp/), a cloud SaaS that uses digital technologies to transform public relations operations. Until now, public relations operations have required a significant amount of analog work, resulting in inefficient business processes. By streamlining and automating these processes and enabling visual tracking of operations, we optimize media approaches and obtain automatic analyses and clippings after release distribution. Furthermore, we tie this in with marketing tools, such as social media analysis, to provide an all-in-one tool offering up-to-the-minute data at your fingertips.


PR Automation. https://pr-automation.jp/


PRAP node